Are You Thinking About Selling Your East County, CA House? You’re in the right place. We Use 21st Century Digital Marketing Techniques to Sell Your Home Quickly, for More Money, and for the Best Terms.
We absolutely love what we do and we pride ourselves on integrity, service and a long list of satisfied clients. We also offer 100% satisfaction guaranteed or the Right to Cancel to all of our clients – as we are that confident in the services we provide. On this page, we’ll touch on the marketing aspects of selling your home, and it will give you a very detailed approach to the marketing we offer and the outcome you get from it.
We absolutely love what we do and we pride ourselves on integrity, service and a long list of satisfied clients. We often turn to Krista’s teaching background to educate Buyers and Sellers on the current market. We also offer 100% satisfaction guaranteed or the Right to Cancel to all of our clients – as we are that confident in the services we provide. On this page, we’ll touch on the marketing aspects of selling your home, and it will give you a very detailed approach to the marketing we offer and the outcome you get from it.
We want to emphasize just how seriously we take our business and how passionate we are about what we do. Our ultimate aim is to earn your trust, ensuring that we become your lifelong go-to Real Estate Professionals. While some agents may find themselves struggling with the ever-changing landscape of technology, here at , we fully embrace it. We consistently educate ourselves and put into practice what we learn. Our mission is to provide what, unfortunately, many agents fail to deliver.
We operate our business with a dedication that sets us apart, treating it as a full-time career rather than a part-time hobby. We commit 100% of our time and energy to staying well-informed, not only about Real Estate and the current market dynamics but also about the latest innovations, technology, and digital marketing trends.
If you're in search of a real estate professional you can rely on, someone who will act in your best interest and deliver impeccable service, your search ends here. Selling your home represents one of the most significant financial transactions you'll ever undertake, and we want to assure you that your personal and financial well-being are our top priorities. Our goal is to make the sale of your home as seamless as possible, and we guarantee it
Thank you!
We look forward to working with you.
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Getting Your Home Prepped and Ready to Hit the Market
Creating the marketing hype for your home –
We assure you that your home is ready and presented in a manner that will create the “hype” about your home. The more we do prior to putting your home on the market will ensure you receive top dollar for your property as well as ensure we know and take care of any issues that can become problematic during the escrow process. We become aware of any potential issue that could possibly affect your bottom line so that there are no “surprises” down the road.
We have a comprehensive list of resource specialists, tradesmen, and subcontractors that can do anything and everything for you to help this process become as seamless as possible (any work requested needed or requested will be an additional cost). We provide a staging consultation to ensure your property is shown to the absolute best of its ability to help you end up with more offers, better terms and a higher price for your home
We have a comprehensive list of resource specialists, tradesmen, and subcontractors that can do anything and everything for you to help this process become as seamless as possible (any work requested needed or requested will be an additional personal cost to the homeowner). We provide a staging consultation to ensure your property is shown to the absolute best of its ability to help you end up with more offers, better terms, and a higher price for your home.
Just ask us for a list of anything you need! We provide an all-inclusive service to help to organize and maintain any project you need including but not limited to; scheduling appointments, meeting with contractors, staging, window cleaning, gardener, painter, handyman, landscaper, specialized tradesmen, electrician, termite inspector, home inspector, appraiser and much more!
We go above and beyond to sell your house fast and charge a reasonable and straightforward commission.
We go the extra mile to get the best price for your home! Our services set us apart from other realty companies.
Client Care & Communication
We’ll be your partner as we work together to get you the best price in a timely fashion. We’re confident we can earn your trust and our policy is:
You can cancel at any time if you aren’t 100% satisfied with our work!
As your partner, we offer our expertise to help you make good decisions about the sale of your home and avoid costly mistakes. It starts with making sure your home is presented to its best advantage:
As your partner, we offer our expertise to help you make good decisions about the sale of your home and avoid costly mistakes. It starts with making sure your home is presented to its best advantage:
As your partner, we offer our expertise to help you make good decisions about the sale of your home and avoid costly mistakes. It starts with making sure your home is presented to its best advantage:
• Virtual Tours and YouTube links to showcase beyond your standard listing
• In-depth analysis and advice on pricing strategy for optimal results
• Free staging consultation
• Professional staging services as needed to attract buyers (available at extra charge)
• Free digital marketing to maximize online presence
• Checklist of recommended changes to your home to ensure optimal pricing
• List of reputable vendors for any work required
• Meeting with Krista to identify your home’s upgrades and features that you as the homeowner find important
• Synched lock box to track Realtor showings and elicit feedback the next business day, which is then sent to you to keep you in the loop
• Yard sign to attract and let everyone know in the local area that you are listed. Even though social media and digital marketing are
extremely important, it is necessary to have a local visual presence
While we market your home, we know you want to be informed and stay involved. To keep communications flowing, we will:
• Inform you of any market changes, mortgage rate fluctuations, sales trends, absorption rate, or any
other factors that may affect the value or marketability of your home
• Provide you with one on one calls to keep you in the loop. We are personally available.
• Update you on any feedback received, showings that need to take place and or have taken place, and any information provided
• 3D Virtual Tours showcase beyond your standard 360 tour
• Floor Plans and measurements both inside and outside
• In-depth analysis and expert advice on pricing strategy for optimal results
• Free consultation with professional Home Designer / Stager
• Free basic staging with Professional Home Designer/ Stager
• Professional staging services as needed to attract buyers (optional full staging available at extra charge)
• Free Digital Marketing Specialist to maximize online presence
• Checklist of recommended changes to your home to ensure optimal pricing
• List of reputable vendors for any work required
• Meeting with Marketing Specialist to identify your home’s upgrades and features that you as the
homeowner find important
• Synched lock box to track Realtor showings and elicit feedback the next business day, which is
then sent to you to keep you in the loop
While we market your home, we know you want to be informed and involved. To keep communications flowing, we’ll:
• Send a report on our marketing efforts and results twice per week
• Inform you of any market changes, mortgage rate fluctuations, sales trends, absorption rate, or any
other factors that may affect the value or marketability of your home
• Provide you marketing materials to share with your neighbors, connections and on your personal
Facebook page and other social media sources (Twitter, LinkedIn, Instagram, etc.)
High-Quality Marketing Materials
The quality of marketing materials representing your home have a huge impact on how it is perceived in the marketplace. To position your home in its best light, we provide:
• Professional photographer to capture interior and exterior images
• Professional videography to create a high-definition 2 to 4-minute virtual property tour with description of your home
• A high-quality, full-color brochure featuring your home
• An individual YouTube page/link which includes:
- photo gallery
- virtual tour
detailed property information
information on how to view the home and how to contact HomesByKrista
• Links to real estate sites for out-of-town buyers showing nearby amenities, school scores and distance, community information, city demographics,
• Luxurious lawn sign with solar lighting, our highly recognizable logo, and HomesByKrista website
• Search engine optimization (SEO) of all marketing materials by Digital Marketing Specialist for maximum online exposure
• cell phone compatible brochures (91% of buyers use cell phones in their home search)
• Online mortgage calculator to help buyers decide if they can afford to purchase your property (on our website)
Tapping the Power of Social Media and the Internet
A recent NAR report said that real estate activity on social media has dropped—but that’s because most agents do not understand how to use it effectively. Using our process, we get thousands of hits and shares per month. Your home will be exposed to a broad—yet targeted—audience by:
• Pre-market information to potential buyers currently searching with the Coming Soon campaign (if time allows, some homes are immediately ready
for launch)
• Virtual property tour added to our YouTube channel with description crafted to enhance search engine optimization
• Boost Target Market Facebook ads with paid listing enhancements on social media featuring the property video tour or announcements which generates more views, comments, likes, and shares
• Creating cookies on the backend of the marketing to capture target audience
• Online syndication that includes Realtor.com, Zillow, Trulia, Facebook, YouTube, Twitter, HomesByKrista, Snapchat, and more to keep your home in the know with paid listing enhancements to keep your property in prime position on these sites
• Back-end access to major real estate sites to create unique, attractive postings that are more accurate than MLS information
• Property details shared on eXp Realty's exclusive - WorkPlace - nationwide social media app, to target potential buyers looking in your area as well as if they are hundreds of miles away
• Instagram posts to my thousands of followers and more about your home to reach the millennial and innovative market
• Constant analysis of online traffic data and flow to tweak your campaign to increase traffic and conversion rates
• Immediate follow-up to any online interest or inquiries by phone or by sending a video response via text or email
Engaging the Real Estate Community
Through our massive online and social media campaigns, we access thousands of buyers directly. But we also take pains to engage the local real estate community. We keep in constant contact with any and all agents to ensure no potential buyer is missed and that there is no miscommunication. Whether it is a client of ours or working with another agent, we provide a hands-on approach and personal attention. Communication is a priority with HomesByKrista and we always remain proactive in all aspects of our business no matter what. People want to deal directly with humans, not automation, and we proudly provide that to our clients, other agents, affiliates as well as potential clients.
Traditional Marketing on Steroids
Though we are experts at online and social media marketing, we don’t ignore traditional methods that are still effective. In our campaign, we also:
• Send direct mail, and email flyers about your home to our database of clients, agents and affiliates
• Contact HomesByKrista leads, centers of influence, i.e. family, friends, community leaders, and past clients for potential buyers
• Hand deliver and mail high-quality, colored brochures to immediate neighbors with a “Pick Your Neighbor” and "Just Listed" letter. Krista personally markets the area to ensure surrounding areas know that your home is listed. That goes for your neighbors as well! Neighbors help spread the word and often help find a buyer. As you well know, people want to like their neighbors, so why not tell a friend
Behind the Scenes
While all this activity is happening, we’re also working behind the scenes to make sure your home gets the most exposure so it sells at the best price in a timely manner. We also gather all information necessary to ensure a smooth transaction. To that end, we:
• Immediately send video responses to buyer leads via e-mail and text
• Improve the marketing of any under-performing marketing campaigns by analyzing & viewing
results of campaigns
• Meet weekly with the team to keep on top of each step in the marketing campaign of your home
• Price the property correctly the first time to widen the window of buyer showings, but will reassess pricing if online traffic is not converting into
offline tours
• Answer any questions that arise throughout the transaction
• Use infra-red technology of Supra Lockbox to monitor agent showings to get fast feedback
• Research ownership and deed type, property’s current land use, zoning, deed restrictions and easements, tax records to verify full and complete legal information is available and correct and free of liens with our team - Jen and Orange Coast Title Company
• Verify with the agent and lender to ensure any buyer that is submitting, and offer is properly vetted and qualified, ready, and able to purchase (verified employment, reviewed taxes, bank statements, credit report, 1003, etc.) before accepting the offer. We also use our lender of choice to cross-qualify these potential offers as well to ensure the buyer is actually able to obtain the loan and close a successful transaction,
Once the sale of your home is in escrow, we stay proactive, not reactive, to make sure the process goes smoothly and efficiently by:
• Constant communication w/ cooperating side agent, escrow, title, inspectors, and Lender to give accurate feedback to our sellers about the status of the loan, timeline, and the transaction/escrow
• Scheduling and attending inspections, appraisals, and or any necessary appointments to stay in personal and immediate connection. Not secondhand knowledge or heresy information.
• Bi-weekly communication via phone calls, texts, and e-mail about the status and progress of the sale
• Text message and or e-mail reminders to you about appointments and deadlines of escrow, paperwork, seller disclosures, buyer inspections, appraisal report, buyer final walk through, signing loan documents, and all final closing documents
Home Values Are Always Changing: What’s Your Home Worth Today?
Learn about property values in East Chicago and throughout The East Chicago
Fill out the short form below to get a free and accurate Home Value Report for your East Chicago area house. Utilize up-to-date data and home value trends when selling a East, Chicago house!
Or give us a call at (925) 311-0592 to chat with Krista over the phone
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